Phonaesthetics - "The study of the inherent pleasantness (euphony) of the sound of certain words, phrases, and sentences. Poetry is considered euphonic, as is well-crafted literary prose. Important phonaesthetic devices of poetry are rhyme, assonance and alliteration."
ALTERNATIVE FRERHYTHM22 www.rhythm22.com/2013/03/audio-pragmatic-theory-phonaesthetics-free-dl/
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